Facebook is launching a new tool called Feeds. It lets users see posts in reverse chronological order rather than content that’s ranked by an algorithm.
The main news feed will now be known as “Home,” and will act as a “discovery engine” based on people’s online habits.
Facebook’s Feeds tab lets users see posts from different groups, pages, and more in chronological order. The Meta CEO is increasingly pushing Zuckerberg as the face of its latest product reveals. Facebook has lost several top executives recently.
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It will include Reels, Meta’s TikTok clone, as well as Stories and other personalized content. The app will roll out globally over the next week on mobile and desktop first.
Regulators are scrutinizing Facebook, Google, and other Big Tech companies for how their platforms have reshaped society. The use of people’s personal data to amplify posts that fuel the most engagement, such as fake news, as well as targeted advertising, is one of the most contentious issues at hand.