Top industry analysts have speculated that Apple may rename the top-of-the-line iPhone 15, which is expected to be known as the iPhone 15 Pro Max, as the iPhone 15 Ultra.
The iPhone 15 Ultra was first mentioned last week, following the release of Apple’s iPhone 14 series. Analyst Mark Gurman believes Apple will eventually rename its top-end phone from “Pro Max” to “Ultra.”
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He claimed that renaming would be much easier and would “better match Apple’s newest naming strategy,” as seen in the company’s M1 Pro, M1 Max, and M1 Ultra Mac chips.