Apple’s iPhone Shipments continue to be strong, despite regional uncertainty and economic headwinds that reduced global phone shipments by 9 percent year on year in the second quarter, according to new Canalys data.
According to Canalys, Apple had a 17 percent share of global phone shipments in Q2, up from 14 percent the previous quarter, with the iPhone 13 remaining in high demand. According to Canalys, Samsung has the largest market share with 21%, but this is largely due to shipments of its low-end A series phones, which cost less than the iPhone 13.
Apple is scheduled to release earnings on July 28.
Luca Maestri, the company’s chief financial officer, warned in April about the challenges the company will face this quarter, including supply constraints that could reduce total sales by up to $8 billion. Despite Maestri’s warning, the steady demand for the iPhone 13 suggests that phone sales will be strong.
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Phone promotions and special offers, according to Canalys analyst Toby Zhu, will help alleviate supply pressure, but consumers are being squeezed by inflation and are unlikely to have the disposable income they had last year to buy new phones. He also warned of ongoing snags in the supply chain.
“While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments,” Zhu said.
Chinese phone manufacturers may bear the brunt of these issues. Xiaomi, Oppo, and Vivo all saw double-digit declines; they hold 14 percent, 10%, and 9% of the global market, respectively.
