According to Bloomberg, Apple is planning to release a high-end Apple Watch with a larger screen and a new design.
Last year, Apple increased the screen size with the Series 7 watches, which feature an edge-to-edge screen that eliminates much of the border on previous models. According to Bloomberg, the new high-end model will have the first major design change since 2018, with a screen that is 7% larger than the Series 7. According to the report, it will also have a rugged design, a longer battery life, and a body-temperature sensor.
It could be an indication that Apple is eyeing Garmin’s Fenix 7 series watches, which have large screens, long battery life, and rugged designs. These watches are popular with hikers and runners who require more battery life than the Apple Watch.
Apple Watch sales are included in the company’s “Other Products” segment, which reported $8.81 billion in revenue last quarter, an increase of 12.3% year on year. The changes could help Apple reach out to people who would not have bought an Apple Watch otherwise.
According to the report, Apple will also unveil a new version of its $279 Apple Watch SE. The SE models typically include features found in earlier Apple Watch iterations but at a lower price.
An Apple representative was not immediately available for comment. On Thursday, Apple will release its quarterly earnings report.