According to Bloomberg, Apple is planning to release a high-end Apple Watch with a larger screen and a new design.
Last year, Apple increased the screen size with the Series 7 watches, which feature an edge-to-edge screen that eliminates much of the border on previous models. According to Bloomberg, the new high-end model will have the first major design change since 2018, with a screen that is 7% larger than the Series 7. According to the report, it will also have a rugged design, a longer battery life, and a body-temperature sensor.
It could be an indication that Apple is eyeing Garmin’s Fenix 7 series watches, which have large screens, long battery life, and rugged designs. These watches are popular with hikers and runners who require more battery life than the Apple Watch.
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Apple Watch sales are included in the company’s “Other Products” segment, which reported $8.81 billion in revenue last quarter, an increase of 12.3% year on year. The changes could help Apple reach out to people who would not have bought an Apple Watch otherwise.
According to the report, Apple will also unveil a new version of its $279 Apple Watch SE. The SE models typically include features found in earlier Apple Watch iterations but at a lower price.
An Apple representative was not immediately available for comment. On Thursday, Apple will release its quarterly earnings report.
